To compete with other global consulting firms
such as KMPG and Deloitte, CSC focused on the very hot dot-com opportunities of the new
millennium. This global branding campaign introduced CSC consulting as the firm that sees
things from a different vantage point. In addition to concepting and art
directing the ads, shot in New York by Rodney Smith, I collaborated with my writing partner on the
development of their tag line, “This is no time for conventional
thinking”. Writer: Mark Jordan. Photographer: Rodney Smith.