Safeway customer facing
I have worked at Safeway as a creative manager for 3½ years, working with a team of eight. Our categories are Consumer Brands, Safeway Foundation, liquor/wine, ROP print, eCommerce and online initiatives.
Fresh to you Door - Worked with my team in developing the look and feel for the Safeway eCommerce initiative including the truck design used for Safeway's grocery delivery service. Illustrator: Mona Daly. Photographer: Robert Hauser. Writer: Miya Kanzaki.
Illustrator Series recyclable bags - Worked with illustrators from around the world on the illustrator series of shopping bags. Illustrators (clockwise, top to bottom): Jon Fleming, Peter Donnelly, Mona Daly, composite; (Matt Foster, Nate Williams, Carolyn Vibbert, Adhemas Batista), Christiane Beauregard. Co-Designers: Renee Carl, Steven Kleiff. Writer: Miya Kanzaki.
Center of Store (COS) redesign - 375 stores that got the new design/graphic treatment resulted in a 2-3% bump in sales. Photographer (top row): Katrine Naleid. Environment Photographer: Robert Hauser. Co-Designers: Renee Carl, Howard Louie. Writers: Miya Kanzaki, Monica Rettke.